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WARNING: Don’t Start a Photography Business Before Reading This:

The Fastest Way to Launch a Highly Profitable Portrait Photography Business

(Regardless of Your Niche, City, and Experience)
Jennifer Vetter

I wanted to take my brand to the next level but didn’t want to reinvent the wheel. John’s system made it easy with simple, clear, and actionable tasks resulting in instant results.

Jennifer Vetter
  • 99% positive reviews

  • 873 students

  • eBook on business of photography (155 pages)

  • 4 FREE bonuses

  • Online & at your own pace

  • Downloadable onto any device

  • Language: English

  • Level: Beginner

There’s never been a more competitive time to start a photography business.

It’s a crowded market. Anyone with a half-decent camera can call themselves a professional.

And the worst part is that your raw talent won’t help you get ahead.

I know, because I’ve met dozens of very talented photographers who struggle to make ends meet.

They end up lowering their prices to keep busy and turn their passion into dimes instead of dollars.

Or worse, they give up on their dreams and go back to their day jobs.

The truth is, in professional photography, it’s business acumen (not talent) that gets you ahead.

The most successful photographers know this, and they use it to find success every day.

It’s the same problem whether you’re a photographer, artist, actor, or musician… you’ll struggle to make-it without the business know-how.

What Professional Photographers and Bruce Springsteen Have in Common

Most successful photographers only spend 20-40% of their time shooting.

That sounds shocking at first but makes sense if you think about it.

The same is true for your favourite musician…

When Bruce Springsteen is on tour, he spends a few hours a week performing, and the rest of the time he’s at work. In meetings with managers, doing sound checks, or sitting on a tour bus.

Professional photographers are the same. Only they’re working on their local networking, online presence, or managing clients.

If you want to make it as a photographer, you have to master the basics of business.

Meet Your Photography Business Coach


Our readers started asking for more in-depth advice on the business of photography. So I reached out to one of the most successful photographers I know, John Glover.

I went to him because he’s a full-time studio headshot and portrait photographer. And he also runs his personalised business coaching program called Business ProKit™.

But like all successful people, John made his share of mistakes when he started. To find success, he learned from (and overcame) them.

And now he’s made it as a professional photographer… he teaches others how to do the same.

I gave him this brief: “Write the guide you wish you had when you were starting. One that would have helped you to avoid costly mistakes, and find success sooner.”

Introducing: “Profit From Portraits”

(For illustration purposes only; this is a downloadable ebook)

This 155-page ebook walks you through the process of starting your photography business.

This includes finding your niche, creating (and pricing) your products and services, and marketing. Both locally and online. (More on that below.)

It doesn’t matter if you shoot headshots, weddings, engagements, or families… The advice in this ebook applies to all forms of people-photography.

And how do you know if you’re ready to start your photography business?

To quote John: “If you’ve been working on your photography for a year, you’re ready to begin selling. If you’re waiting for the perfect time to start, you’ll be waiting for a long time.”

With “Profit From Portraits”, you’ll soon discover:

  • 4 things every image in your portfolio should display if you want high-paying clients
  • Why niche selection MUST come first (and how to do it quickly)
  • Why you should never sell your work by the hour (and what to do instead)
  • How to become the number one choice in your local market (with SEO and social media)
  • The best way to profitably sell your services without feeling salesy
  • How to manage the client experience to ensure high sales, and repeat business

Our editorial team have worked with John to ensure the ebook is both specific and actionable.

There’s no filler text, no out-dated advice, and you don’t have to buy any other products to get real value.

And these methods are relevant whether you want to work 10 hours or 70 hours a week.

With John’s blueprint for success, you have everything you need to get started.

You can read the ebook in an afternoon and start making better decisions right away.

How to Charge Your True Value
(And Attract Dream Clients)

When you’re starting, it’s hard to know what to charge. And it’s even harder to ask for it.

But there’s a simple formula for pricing that works regardless of your niche, city, and experience.

Follow our marketing advice and use our pricing formula. You will start to only attract your dream clients. The ones who will see your value, and won’t question your rates.

John goes into great detail on pricing, including:

  • Why you shouldn’t offer discounts to first-time customers
  • How to do in-person sales without feeling salesy
  • The best way to sell digital files without losing money

When John mastered everything this ebook covers, he was able to:

Make a full time living shooting portraits

Get the recognition he deserves

Not have to worry about competitors

Pick the clients he wants to work with

But don’t take my word for it, check out what some of his private coaching clients had to say:

"Simple, clear, and actionable tasks with instant results"

Ryan Tiehen

John’s advice hits every angle of your photography business from A-Z, from a deep-dive tactical SEO analysis all the way down to building a targeted photography portfolio. One that’s designed to book more photoshoots and make money! I would recommend John’s system to photography newbies or seasoned pro’s alike.

Ryan Tiehen
Jennifer Vetter

I wanted to take my brand to the next level but didn’t want to reinvent the wheel. John’s system made it easy with simple, clear, and actionable tasks resulting in instant results.

Jennifer Vetter
Gary Walens

I was struggling to get my business off the ground. By taking John’s advice, I’ve been able to understand the critical activities that are needed to be successful. I now feel I have the knowledge and skills to take my business to the next level.

Gary Walens

3 Steps to Thrive as a Photographer (Value $299)

Step 1 - Find Your Profitable Niche

John will help you to decide between consumer and commercial niches. As well as how to consider where your style and technical expertise are best suited.

He’ll also explain why you should never go broad in a large market, or narrow in a small one.

This is a crucial step many photographers get wrong, and it must come first.

Step 2 - Create (And Price) Your Products

To achieve success, you have to sell products that solve problems for people.

Whether it’s an actor in need of a headshot to land a dream role, or a bride wanting to feel special on her big day… You have to understand your client’s needs to create unbeatable products and services.

John walks you through how to do this. As well as seven pricing models, for commercial and consumer clients.

He also shows you how to investigate competitors and raise your prices too.

Step 3 - Attract Clients For Free

When you’re not taking photos of clients, this is where you’ll spend most of your time.

It’s so vital that it makes up over half of the contents of the ebook. It covers everything from building your website and portfolio… to growing your search engine traffic.

These tips will help you to generate interested clients, referrals, and an online presence.

The value you’ll receive from Profit From Portraits is unrivalled. But we want to go one step further by adding three powerful bonuses.

What else is included?

New Bonus Added: Photography Business Quick-Start Checklist (Value = $49)

If you want to start earning money from photography, but you’re unsure of where to start… this is going to help.

I sat down with my designer yesterday and we came up with a printable checklist.

It covers business setup, portfolio development, website creation, marketing, and more…

…Everything you need to get started with your photography business.

Bonus #1: 107 Ways to Make More Money From Photography (Value $69)

Listen to Profit From Portraits while sitting in the park, or during an afternoon stroll…

We’ve created an audio version of the ebook for your convenience.

And you can enjoy the PDF from your tablet, or the .mobi and .epub files for your eReader/Kindle.

The ebook only takes an afternoon to read, and we’ve made that as easy as possible for you.

Bonus #2: Audible, PDF, and eReader Files (Value $99)

I’ve sold over 1,200 copies of this ebook since it was released in 2014. And with the release of Profit From Portraits, it’s being retired.

There are over 100 ideas to earn more money from photography, laid out in a 60-page ebook.

This is the last chance to get your hands on the business ideas that launched my first business.

Bonus #3: 3 Bonus Chapters (Value $99)

As John was finishing the ebook, he felt something was missing…

He had an idea for a few vitally important chapters that didn’t quite fit into the original outline.

So, he pitched them to me, and I loved them.

They’re incredibly valuable for anyone who’s starting a business in a creative field:

  • Surviving Change: Micro and Macro Market Fluctuations
  • The Business Mindset, Mental Conditioning and Goal Setting
  • Top 5 Reasons Why Photography Businesses Fail


90 Days Guarantee

I stand behind every product we offer. And having planned and commissioned this ebook, I’m happy to put the ExpertPhotography name on it.

So I’m putting my money where my mouth is with these two guarantees:

Guarantee #1: If you don’t think Profit from Portraits is the best $49 you’ve spent on your portrait photography… send me an email. I’ll provide you with a full refund.

Guarantee #2: If you DO what’s recommended, and your results aren’t great, I’ll refund double your money. All I ask is that you give it an honest effort. How’s that for fair?

And these guarantees are good for 90 days after purchase!

Here’s The Amazing Deal We’ve Put Together

John and the ExpertPhotography team have created an excellent business photography ebook.

And although the value far exceeds $300.00, we’re offering this for a very limited introductory price.

Profit from Portraits

Launch a Highly Profitable Portrait Photography Business

The entire ebook contains: Value
  1. Finding Your Niche (2 Chapters)

  2. Creation & Pricing of Photography Products (1 Chapter)

  3. Business Basics, Marketing & Sales (2 Chapters)

  4. Legal Matters: Best Practices (1 Chapter)

Total Value: $386.00

Plus... you're also getting these powerful bonuses:

  • Photography Business Quick-Start Checklist

  • 107 Ways to Make More Money From Photography

  • Audible, PDF, and eReader Files

  • 3 Bonus Chapters

Total Value: $316.00

A combined value of $702.00

But you won’t be paying $702.00 today. You won’t even be paying $299.00. Or even half of that.

It’s Yours Today For Just $49 🔥

But hurry! Only the first 500 copies are discounted!

Save an amazing $653.00 before the countdown ends.

Get Instant Access to:

“Profit from Portraits”

Yes, I want it! I want access to this ebook right now!
Sale Price:
$299.00 $49 USD
Your payment is 100% secure.

But There’s A Catch
(Please Read This Carefully)

When we release a new product, we always discount the price for the first 500 people. But it’s 500 people only.

For that reason, time is very much “Of the Essence”… I can’t stress the time-sensitiveness of this offer enough.

Not only will the 500 eBooks go quickly, but at that point, the $653.00 discount will expire. And I’m taking the bonuses away too.

Why? The reduced price is to celebrate the launch of the new ebook. The value of the book is far higher. It doesn’t make long-term sense to sell it for such a low price.

The Road to Success is Paved With Failure… Do This Instead

John wrote this ebook under my brief:

“Write the guide you wish you had when you started your photography business.”

If you follow his advice, you can avoid mistakes, save time, and find success sooner.

So it’s decision time: You can either go out on your own and learn from your own mistakes… or decide today that you’re going to learn from the mistakes of others.

Because if you don’t seek guidance, you will make mistakes, and waste time and money… in areas you haven’t even thought of yet.

You could go out and try this on your own. But can you imagine how much faster and easier it is when you follow a proven system?

This simple $49 eBook is the only thing standing between you and the success you want to achieve.

John’s methods have worked for other people like you, and it’s 200% guaranteed so you can’t lose money.

It’s a no brainer. The choice is yours.

Yours Truly,

Josh Dunlop
Founder, Expert Photography

P.S. – You’re getting everything you need to start your photography business, AND you’re getting 107 Ways, the Audio File, and 3 Bonus Chapters for FREE. But remember – 500 is the magic number.


Who is ExpertPhotography?

ExpertPhotography was founded in 2011 by Joshua Dunlop.
Since then ExpertPhotography has grown into the world’s largest photography education website with a variety of online courses, ebooks, cheat sheets, presets, and more.

Everything we do here is to make the process of learning photography easier, so you can experience the same joy we do.

We’ve taught photography to 140,000+ very happy and satisfied students over the past 11 years.

Photography has changed our lives, and we hope we can help it to change yours too.

How long is the ebook?

155 pages. Short enough that you can read it in an afternoon.

How good does my photography have to be to get started?

John covers this in the ebook under “How good is good enough?”. Here’s what he has to say:

Regardless of what point along your photographic journey you’re on, I’m here to tell you that there’s a high probability that you’re ready to sell photos.

There are certainly those that have quite a bit of learning to do before their work is worthy of being paid for. However, most photographers that have been serious about developing their skills for a year or more are probably ready to begin selling.

I only want to work part-time, is this ebook still right for me?

Yes, absolutely. Many successful photographers only work part-time. The theory is essential to starting a successful business, but how much you wish to earn/work is entirely up to you.

I've already started my own photography business, is this ebook right for me?

Yes, absolutely. One single takeaway could be all it takes for you to start finding the success you’re looking for.

Will you send me a physical copy of this ebook to my address?

No, this is a downloadable file only. That means we can keep it up to date and offer immediate delivery.

How much prior business knowledge is needed to get started?

None. This ebook covers the basics of the photography business, so you don’t need to worry about having any prior knowledge.

What's your refund policy?

You can get a full refund within 90 days of your purchase – no questions asked.

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