5 Steps to Thrive as a Photographer (Value $315)
Step 1 - Building Your Website
If you want to thrive as a photographer, you have to think about your website as more than just a portfolio.
There are certain key pages that need to be built (11 in total). From your homepage and contact page to your products and pricing.
Louise walks you through the process of building each page so that it’s optimised for traffic and sales. And our checklists make the process easy to complete.
She also covers the language and images you should use if you want high-paying clients.
Step 2 - Search Engine Optimisation
Once you’ve built your website, it’s time to make sure it ranks in Google. This happens in two parts:
- The website needs to be optimised for SEO with sitewide settings
- You have to write blog content and optimise that for SEO
I found Louise by searching “christening photography” and finding her in the number one position.
Her local SEO methods have generated her a long list of clients – without paying for ads.
Step 3 - Lead Generation
Lead generation is easy when your website is set up to highlight yourself as an expert.
With links from every article to key pages such as FAQ, About, Contact, Portfolio Albums, etc… you can easily move people to your contact forms.
And there should also be contact information in the sidebar or footer at the bottom of every page. A potential client should never have to look for it!
Step 4 - Pricing
If you want to collect qualified leads through your website, you have to display your prices.
There are many more factors that go into pricing. Such as whether you charge by the hour, package pricing, or per print.
But if you get this right, you’ll never feel overworked and underpaid. Or awkward when presenting your prices to the clients.
Louise is only working part-time and does about 6 shoots a month. But that’s all she needs to earn her goal of £70,000 ($90,000) per year.
Step 5 - Sales and Repeat Business
If you follow all of the steps above, this last step is easy.
It’s about managing the client experience, the workflow, and following up with clients on key dates.
Louise has worked out a great way to manage these relationships and they work for every niche.
Customers value great communication and transparency and reciprocate it with trust. Like this, building long-term client relationships is simple.
What else is included?
New Bonus Added: The ExpertPhotography SEO Checklist ($199)
For many years, the secret to our success has been inside this document. And as you can imagine, we’re apprehensive about sharing it.
But we’re committed to helping photographers succeed, and this is one of the most powerful tools we can offer.
It’s the exact process we followed to grow our website traffic from 100,000 visitors a month to over 1,000,000.
The best part is that we did it all without building backlinks. These are just simple changes we made when optimising our articles.
Bonus #1: How to Get Backlinks from Authority Sites (Value $49)
We get emails every day from people who want a backlink from us in exchange for an article we can publish. Almost all of them are archived immediately.
Why? Because most people aren’t offering anything that meets our quality standards. It’s easier for us to do it ourselves.
But once every few months, I’ll get what I call an ‘irresistible offer’. These are the rare guest posts that we allow to be published on our site.
In this bonus, we share exactly what large sites, like us, are looking for in guest posts. So you can get your content published – instead of having your emails land in trash folders.
Here’s The Amazing Deal We’ve Put Together
Louise has created an excellent ebook on how to use organic marketing to find clients for free.
Although the value far exceeds $299.00, that’s nothing compared to the value of ranking first in your niche…